LILLA is a beauty brand that believes in carefully formulated skincare solutions that are safe on skin and safe for the environment. With a market saturated with beauty products, Lilla needed to have a distinct brand identity before launching their flagship product, a hybrid sunscreen. I was approached to design the brand identity, packaging design, and various print & promotional materials, ensuring that the end result embodies the brand's values, resonates with its intended audience, and appears fresh and distinct among the sea of beauty brands available in the local scene.
Visually, we aimed for clean, modern, and sophisticated design choices that communicated youthfulness, sincerity, and a feel of affordable luxury. Each design choice was thoughtfully considered, from the flexible color palette that came in a wide variety of tints, to the typography that blended modern lines with sophistication. Even the packaging was designed to encourage online conversation among customers. The project branding, packaging, and print design perfectly embodies the brand's sincere approach to skincare, while promoting a sun-safe lifestyle for the modern woman.
SERVICES: BRAND IDENTITY DESIGN, ART DIRECTION, PACKAGING, PRINT MEDIA, MARKETING COLLATERALS
Stock Images courtesy of Pexels, Unsplash, and Canva
Project tags: Project Tags: brand design, brand designer manila, logo designer philippines, brand designer philippines, branding studio philippines, skincare branding, beauty branding, identity design
